8 Tips to Improve Your Website’s Pagespeed for Better SEO

If you’ve been wondering why your website is not showing up higher in search results despite being optimized for keywords, then this article is for you. In this post, we will discuss how page speed affects SEO and how we can Improve your Website’s Pagespeed for better SEO

What is SEO?

Search Engine Optimization is the process of optimizing your web pages to improve their visibility in search engines. In simple terms, it is the process of making your site easier to find online. If your site isn’t visible in search results, then you are losing potential customers who could be visiting your site instead of the sites owned by your competitors.

What is Page Speed?

A page’s speed is the time it takes for the browser to download and display the web page. The faster your page loads, the more likely it is that users will stay on your site longer.

If you want to rank high in Google for a particular keyword, then you need to make sure that your website loads fast. If your page loads slowly, then it will increase your bounce rate, which will lower your SEO. In order to get high rankings for keywords that are related to your business, then you need to make sure that your website loading time must be better.

Why Page Speed Matters?

As we mentioned earlier, page speed plays a crucial role in your website’s rank. page speed affects your site’s ability to rank well in search results. Slow loading times will increase your bounce rate and reduce the number of time users spend on your site.

Because of the speed at which users navigate, a slow page can also cause your rankings to drop. Your page load speed is directly proportional to your site’s rank in search engines. That means if you increase the speed of your page, you will see an increase in traffic and conversions.

This means that a slow website will not only lose potential customers but also lose traffic. In short, your page load speed matters.

Google’s Algorithm Change

The algorithm change that Google made in 2018 was intended to penalize sites with slow load times. The problem with this approach was that it affected legitimate sites as well.

Fortunately, Google has released a tool that allows webmasters to see how they are performing. You can use the  tool to get an idea of how to improve your page speed, you can also check Pagespeed Insights and Page Speed Checker to find out more details.

Google announced a big update to its algorithm, and one of the major changes was that it would start ranking websites based on page speed.

What Is Google PageSpeed Insight?

PageSpeed Insights is an online tool provided by Google which is used to find out your website performance issues. User experience is mainly related to technical issues, but the tools also analyze the site from a usability and accessibility point of view.

You can review your page performance by entering URL in the box and after a couple of seconds it will show the score of your webpage at the top, which is an average of multiple factors. Below you will see detailed information about what actually affects your speed.

However, there are some other tools that are also available to monitor the webpage speed and identify the areas of improvement such as Pagespeed Insights and Page Speed Checker.

Mobile vs. Desktop PageSpeed Scores

Google Pagespeed Insights has been a major tool for webmasters and developers to measure their websites’  and Mobile Phones’ speed. It measures the performance of the site’s pages from a user’s point of view and is based on the speed at which a web page can be displayed.

Pagespeed Insights reports on the performance of your website on desktop computers and mobile phones. It also shows you the performance of your site on various devices including Android, iOS, Windows, and macOS. The page speed score is based on the performance of the site from a user’s point of view.

The mobile and desktop scores measure performance on different devices. For example, the desktop score will give you a better idea of how well a website performs when viewed on a computer monitor, whereas the mobile score will give you a better idea of how well a website performs when viewed on a mobile phone.

How to Improve Your Website’s Pagespeed?

You can start improving your page speed with a few simple things.

1. Better Web Hosting

One of the most important things you can do to speed up your site is to use a reliable hosting service. 

You may have heard many horror stories about how awful some web hosts are, and there are certainly a lot of really bad ones out there. But if you know what to look for, you can find a host that will make your site load fast. If you are in the market for a new web host

2. Organized Website Structure

The structure of your website is another thing that you can control to speed up your site. You can make your site as simple as possible by having a single page with a short title and a small image.

Or you can make it as complicated as you want by adding as many pages as you need. Make sure that the images on your website are not too large. A good rule of thumb is that if it’s more than 1MB, it should be reduced in size. You can also use compression for the images. There are a lot of free image compression tools out there.

3. Images Optimization

One of the most important things that you can do to speed up your site is to make sure that all of the images and links are optimized. You should also optimize the content on your site.

When it comes to images, it is best to use smaller images that don’t take up a lot of bandwidth. You can also add Alt text to your images so that if the image does not load, users will still be able to view the information that is being displayed.

For example, if you have a lot of images on your site, you can resize them to make them smaller. You can you online Image Resizer such as  TinyImage to compress your image size.

After that convert your image to Webp format which is more optimized for websites. Free online tool is also available for that, such as Convertio.

4. Webfonts

You can also use webfonts to speed up your site. It is not a solution for every website, but if you are using a lot of web fonts on a website, then it might be worth considering. The next thing to make the page load faster is to use server-side rendering. This is a technique where the whole page is rendered in the server and only the final HTML is returned to the user.

By using webfonts, you only need to download a single font file per visitor. You should use a library like FontSquirrel Webfont Generator for this. It generates all the required CSS code for you and it’s free. Include Google Fonts in Your Site Google fonts are also great. You don’t have to worry about downloading the same font multiple times. Simply include them in your stylesheet.

5. JavaScript

Improve your website's Pagespeed

Another thing that you can do to speed up your site is to reduce the number of JavaScript files you have, this will reduce the amount of time it takes to download all of the scripts onto your site and then load them into memory. It’s recommended to use only one JavaScript file per page, rather than multiple files. You can also use the defer attribute to tell the browser to execute the JavaScript after the page has finished loading. If you can do this, you can save a lot of time and bandwidth by using the same JavaScript file for every page on your site. This is especially true if the pages are using the same set of variables and functions.

6. CSS

One of the biggest things that slow down your website is the amount of CSS (Cascading Style Sheets) that is loaded on each page.  you can remove unnecessary CSS to make your website faster. You can also use free online tool to reduce CSS size, you can try  PurifyCSS for that.

7. Lightweight Theme & Plugins

Your website needs to be loaded up with a lot of stuff that isn’t necessary.

A 3rd party themes & Plugins are the main culprit of the slowness of your website’s pages, these themes and Plugins are heavily loaded with libraries, animation and fonts to make it beautiful, but also the reason for lower your webpage speed.  I would suggest selecting a lightweight theme, it will improve your website loading speed and help you to gain some rank on SEO.

8. Enable Gzip Compression to Improve Pagespeed

Gzip is a lossless data compression algorithm that reduces the size of a web page without changing its content. As a result, your website loads faster. The process of compressing a web page is done in two stages. First, the web page is broken into small chunks of text and HTML. Then the text and HTML are compressed by removing the redundancies that are common in web pages.

This process results in a compressed web page that is much smaller than the original web page, which will speed up your website. The compressed web page can be transmitted more quickly to the user’s browser.

Conclusion

In conclusion, if you want to know the most important thing you can do for your SEO, then it is to speed up a website’s loading time. The reason is simple. Your visitors are impatient, and they expect your site to load fast. If your website loads slowly, you won’t rank high in the search results. In fact, if you are not ranked on the first page of the Google search results, you will never be able to compete with your competitors. It is the most important thing you can do for your SEO. In fact, Google has said that slow loading speeds are a ranking factor. In short boost the loading speed of your webpage.

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